Services
Responsible Travel Consulting offers a wide range of services focused on designing, strengthening, and evaluating sustainable and responsible forms of travel. CEO Martha Honey, Ph.D., is a well-respected leader in the field of responsible travel and ecotourism. She brings decades of experience with project development and management; directing on-site and office-based projects; organizing conferences, forums, and think tanks; presenting courses and workshops; and public speaking, academic lectures, and media interviews. Her skills also include writing, editing, and publishing, grant writing, fundraising, and budget development and management.
Martha has worked on sustainable tourism in the U.S. and in more than 3 dozen countries around the globe. Clients have included destinations, regional and national governments, environmental and other nonprofit organizations, travel associations, foundations, international aid and development organizations, and individual businesses.
Martha has the capacity to work as an individual consultant, as part of a team, or to assemble and direct a team of experts.
Strengthening Ecotourism and Sustainable Tourism
Sustainable tourism potential and trends, including in the post-pandemic ‘new normal’
Assessment of assets and market readiness
Responsible travel niche markets: culinary, health & wellness, adventure, marine-based, nature-based, animal welfare, cultural and historic, artisanal and handicrafts, bird-based tourism, etc.
Climate change and tourism: mitigation and adaptation
Capacity building and training
Overtourism: analysis of causes and solutions
Market Analysis
Market research, assessment, and trends for tourism destinations and specific sectors
Economic, social & environmental impacts of different types of tourism
Comparative value: cruise vs. stayover, wildlife hunting vs. viewing, large resort vs. eco-resorts/eco-lodges, etc.
Tourism costs and benefits. including for parks and protected areas and World Heritage Sites
Strategic Planning, Certification, and Best Practices
Sustainable tourism strategies and business plans
Global Sustainable Tourism Council (GSTC) Destination Assessment
Analysis of certification issues and programs
Practical experience as Certified Tourism Ambassador (CTA)
Indigenous and Community Based Tourism
Training in best practices for small-scale, community-based, and indigenous businesses
Project planning, development, operations, and assessment
Protecting indigenous and community rights in tourism projects
Travelers’ Philanthropy/
Impact Tourism
Developing, managing, and measuring impacts of ‘give back’ programs
Determining best practices
Training and education
Voluntourism: pros and cons
Creating destination-wide programs
Market potential and trends
